Legal
Cookie Policy
Last updated: 30 September 2026
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They allow the website to remember information about your visit (such as your preferences or whether you've accepted cookies), either for the duration of your session or for a set period afterward.
This policy explains what cookies assistbda.com uses, why, and how you can control them. For broader information on how we handle your data, see our Privacy Policy.
2. Cookies we use
Essential cookies
Always activeThese cookies are necessary for the website to function. They do not track you and cannot be turned off.
| Cookie | Purpose | Expires |
|---|---|---|
| cf_clearance | Cloudflare security challenge verification | 1 year |
| cookie_consent, cookie_ads_consent | Stores your cookie consent choice | 1 year |
Analytics cookies
Requires consentWe use Google Analytics 4 to understand how visitors use our website: which pages are popular, how long people stay, and where they come from. We also use Microsoft Clarity for session recordings and heatmaps. These cookies are only set if you accept analytics cookies.
| Cookie | Purpose | Expires |
|---|---|---|
| _ga | Distinguishes unique visitors (Google Analytics) | 2 years |
| _ga_* | Maintains session state (Google Analytics 4) | 2 years |
| _clck | Persists the Clarity user ID for this site | 1 year |
| _clsk | Connects page views into one Clarity session | 1 day |
Google Analytics data may be transferred to Google's servers in the USA under Standard Contractual Clauses. See Google's Privacy Policy. Microsoft Clarity data may be processed by Microsoft. See Microsoft's Privacy Statement.
Google Ads measurement cookies
If you accept Google Ads measurement, Google may set first-party cookies such as _gcl_aw to associate an ad click with a successful SEO enquiry. These cookies typically expire after 90 days. We do not send your enquiry form details to Google or enable personalised advertising. The advertising consent choice is separate from analytics consent.
3. Managing your cookie preferences
Our cookie banner offers Accept all, Analytics only, or Decline. Previous analytics consent does not grant Google Ads consent. You can change your choice at any time:
- to update or withdraw consent. Declining stops future tracking; you can also delete existing cookies through your browser settings.
- Browser settings: most browsers allow you to block or delete cookies in their settings. Note that blocking all cookies may affect website functionality.
- Google Analytics opt-out: you can install the Google Analytics opt-out browser add-on to prevent GA4 tracking across all sites.
4. Third-party cookies
We use Google Ads for conversion measurement with advertising consent, and Google Analytics and Microsoft Clarity with analytics consent. Clarity may also set cookies on clarity.ms (for example CLID). We do not enable personalised advertising or social media tracking. We do not control cookies set by third-party sites that we may link to. Please check their policies separately.
5. Changes to this policy
We may update this cookie policy when we add new features or tools to the website. The "last updated" date at the top of this page will always reflect the most recent version.
6. Contact us
Questions about our use of cookies? Email yjones@assistbda.com or write to ASSISTBDA LTD, Coalville, Leicestershire.