5 SEO Mistakes Leicester Businesses Make
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We’ve audited hundreds of websites across Leicestershire, from Coalville to Loughborough. Here are the most common mistakes we see:
1. Ignoring Google Business Profile
Your GMB profile is often the first thing customers see. If it’s unclaimed or incomplete, you’re leaving money on the table.
2. Inconsistent NAP
If your address is different on Yell.com than it is on your website, Google gets confused. Consistency is key.
3. Slow Website Speed
Leicester customers are impatient. If your site takes more than 3 seconds to load, they’re going to your competitor.
4. No Local Content
Writing about “plumbing services” is okay. Writing about “emergency plumbing services in Knighton” is better.
5. Missing Title Tags
“Home” is not a good page title. Be descriptive. Tell Google exactly what you do and where you do it.
Written by Ythan Jones · Founder, AssistBDA
Ythan runs AssistBDA from Coalville, doing hands-on local SEO for Leicestershire businesses: Google Business Profiles, on-site work, and citations.
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